Publishing 2.0: Flourishing in the Era of Digital Natives

We all must pay close attention to the digital natives — or millennials. Their information experiences is so dramatically different from the info-landscape that most of use grew up in, that they speak a different language. Marc Prenski says that they work at twitch speed.

Yet, information is critical to their experience. It is information that gives their experience meaning, probably more than any generation ever. It is why, publishers, teachers, and librarians are so important today. But their importance depends entirely on reinventing what they do and how they do it — and that they include, in the very definition of what they are, the almost daily adapting and evolving that is necessary and so exciting in this time of rapid change.

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